Benefits to vendors

• TCA Upcoming Events Calendar & Past Program Archives

• Premier Vendors now have an opportunity to package CTP registrations with their membership package. Learn how!

2012 Initiatives:
Channel Manager Best Practices Roundtable and Channel Chief Summit will be held March 27 in Las Vegas

Certification Program growth

Enhanced virtual training opportunities for vendors

The long-term success of the indirect sales channel as a powerful revenue source

The indirect sales channel delivers a significant portion of many carriers’ and vendors’ annual sales. With some additional support, training and best practices, the indirect sales channel can drive even more new business to you. In fact, many carriers and vendors rely solely and exclusively on their indirect sales channel. TCA will foster the best possible environment for success of the indirect sales channel as a major source of revenue for its Vendor Members.

Involvement in the development of industry wide standards for conduct and best practices

Over the past few years the world of the indirect sales channel has come a long way. And with the rapid growth, there are now more challenges than ever that we must overcome to fully tap the potential of the indirect sales channel. So it is imperative that we act as an industry. TCA will serve as a neutral body for the sharing and development of industry wide standards of conduct and best practices. This is critical to the advancement of our industry as a whole. It requires each of us to anticipate the future, not wait and react when it comes, but rather work to create it. Through your involvement on the Vendor Advisory Board (for Charter Members only), you can be a part of an unprecedented initiative to shape and define the way the industry does business.

The ability to substantiate the value and impact of the indirect sales channel on the overall bottom line of your organization

The indirect sales channel is the most efficient way to market your services. With a much lower initial cost of sales, lower headcount to support the sales support efforts, increased customer retention, etc. It’s a win-win situation. TCA membership will enable your organization to be more in touch with channel issues and operate much more efficiently with mutually developed standards and best practices. In turn, this will positively impact your bottom line.

In addition, TCA will help you substantiate the value and impact of the indirect sales channel to make your case for greater marketing resources. For example, when you appeal to executive management for more budget, headcount, systems, etc., TCA will be there to flesh out those requests with accurate, convincing market data. You’ll have more time to focus on running your indirect sales channel and less time convincing management to provide the resources to accomplish your marketing objectives.

Help foster organization, proper training and ethical standards throughout the indirect sales channel community

As a founding vendor member, you will have the opportunity to participate on the TCA’s Vendor Advisory Board (for Charter Members only) as well as the Training and Ethical Standards Committee (TESC), which has ultimate responsibility for the development of the certification process of TCA accredited indirect sales channel partners.

Access to a credible forum for highlighting the advantages and benefits of your channel program

TCA’s objective is to attract and retain worldwide membership from indirect sales channel partners, both large and small. As a Vendor Member, you will be included in e-mail communications to all members, have representation on TCA’s Website and have access to the TCA biannual meetings held at the PHONE+ Channel Partners Conference & Expos. All of these avenues of communication will provide Vendor Members with the opportunity to showcase the features and benefits of their particular channel programs when recruiting TCA Certified Members. There are currently very few forums for vendors to market to indirect sales channel partners. As TCA’s membership grows, participation and collaboration with TCA increasingly will become integral to any comprehensive and successful vendor marketing plan.