About Us
Vision Statement
 Provide trusted leadership in addressing industry challenges
Deliver value-added programs and services to meet the identified needs of its members
Leverage the collective voice of the indirect sales channel community to ensure its success
Advocate the indirect sales channel as a viable, sustainable alternative to the direct sales
Develop a knowledgebase of best practices to foster the growth and success of
the indirect sales channel and its businesses
Consolidate market data and metrics to support the impact of the indirect sales channels on the overall success of the industry
Develop and promote industry wide standards of conduct through collaboration of indirect sales channel partners and vendors
TCA in the News
Over the past few years the world of the
indirect sales channel has come a long way. It currently
represents a significant portion of many
carriers and vendors’ annual sales. With its rapid growth,
there are now more challenges to overcome to fully realize
its potential. So it is imperative that we act now as an
industry, to consolidate our gains and promote our continued
success. It requires each of us to anticipate the future,
not wait and react when it comes, but rather work to create
it. Through our involvement with the TCA, we can all be a
part of an initiative to shape and define the way the
industry does business.
Established, successful
industries are characterized by the existence of an active
trade association charged with the betterment of its
community and the advocacy of the businesses that operate
within it. It’s time for the participants in the indirect
sales channel to step up to the challenge of forming such an
institution. Such a unified body would represent the
interests of agent community and provide indirect sales
agents with a unified voice which could be heard at the
appropriate levels within the vendor community. It would
provide trusted leadership in addressing industry challenges
and deliver value-added programs and services to meet the
needs of agents and vendors alike. Agents would also benefit
from the identification and development of industry wide
best practices empowering them to run their businesses more
effectively and efficiently.
Such an organization has not existed in our space — until
now. The Technology Channel Association
(TCA) is a
non-profit organization that will
serve as the industry’s first-ever trade association
with a mission to promote the growth and success
of the indirect sales channel. No one doubts the
importance of the indirect sales channel for the
industry. Now you can take advantage of a unique opportunity to help strengthen the channel and
influence its future development. |
